About the Project
Tank worked closely with The Singhs to bring their new album, Science Fiction, and its accompanying app to life. The sci-fi concept was liberating — it allowed us to explore the worlds of the surreal, the fantastic and the weird without worrying about creative limitations. Ultimately, we developed a simple yet bold design in which the band is transformed into faceless bodies inhabiting an odd and distinctly clean alternative world.
As a nod to retro sci-fi films, we used the idea of projection mapping to style typography and other packaging elements. This aesthetic inspired the app’s navigation, providing users with the ability to explore within the app.
The app itself became an almost sculptural space — one that combines audio, video and projections to create a world that users can explore much like they would if they were really on a spaceship.
Founded in 1994, Tank is a full-service, multidisciplinary design and branding studio with offices in Cambridge, New York and San Francisco. We help transform organizations, re-invigorate brands and grow businesses in many different sectors, from the small and independent, to large multinational corporations. Our clients come to us for innovative and effective design solutions in any medium — analog, digital or environmental. We believe in the strength of rigorous graphic exploration, and that building meaningful working relationships with our clients creates powerful solutions.
The Singhs project team:
Creative Director: David Warren
Design Director: Justin Hattingh